The U.S. Federal Communications Commission has passed rules requiring broadband providers to receive opt-in customer permission to share sensitive personal information, including web-browsing history, geolocation, and financial details with third parties.
The FCC on Thursday voted 3-2 to adopt the new broadband privacy rules, which also include requirements that ISPs promptly notify customers of serious data breaches.
Broadband customers need transparency and control over how their data is used, said Jessica Rosenworcel, one of three Democratic commissioners voting for the rules. Broadband providers are increasingly sharing customer data with third-party companies such as advertising networks and analytics firms, she said.
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