Google’s core business is in advertising and it insists on showing you as many ads as it can. A new tool introduced by the company gives users a modicum of choice by letting them personalize across devices what ads they see on Google and third-party sites, which may also be a bounty for advertisers who could get some more accurate targeting.
The opt-in tool the company is rolling out allows users, who are logged into their account, to choose their areas of interest from a list provided, as well as add new topics not included in the list.
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