Verizon Wireless is getting slapped with a fine and privacy requirements after inserting undeletable tracking cookies into users’ browsing sessions.
As part of a settlement with the Federal Communications Commission, Verizon will have to get users’ permission to share these “supercookies” with third-party partners. However, users will still have to opt out of tracking by Verizon itself. Verizon will be notifying subscribers about the changes, and has also agreed to a $1.35 million fine.
With tracking cookies, users are assigned a unique identifier that’s tied to their web activity, building up anonymized profiles that advertisers can target. But unlike conventional tracking cookies, which users can erase or avoid by opening a private browsing session, supercookies or “perma-cookies” cannot easily be deleted.
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