In mining user data, U.S. ISPs must weigh cash vs. privacy

U.S. internet service providers are about to face temptation.

Now that the broadband privacy rule repeal is almost certain, will they sell their customers’ data to marketers, or will they keep it private?

The U.S. broadband industry is telling consumers not to worry. Verizon, for instance, said that it remains committed to protecting users’ privacy.

What that exactly means is unclear, and some in the industry are skeptical.

Major broadband providers will be enticed to monetize their customers’ data in ad-heavy ways, said Dane Jasper, CEO of Sonic, a small ISP in California.

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