Friday, 25 March 2016

Tim Cook: Apple 'will not shrink' from responsibility to protect customer privacy

On Monday, Apple chief executive Tim Cook positioned his company’s stance on protecting privacy as a patriotic duty.

Cook addressed the ongoing iPhone privacy issue briefly as part of a presentation where Apple is expected to announce an new iPad Pro mini as well as a smaller iPhone.

“We built the iPhone for you, our customers,” Cook said. “We know that it is a deeply personal device,” Cook said. “For many of us, the iPhone is an extension of ourselves. About a month ago, we asked Americans across the country to join in a conversation. We need to decide as a nation how much power the government should have over our data and over our privacy.”

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